Par excellence, established in 1993 with a sheer passion to redifine the rules fashion. After an extensive stint of manufacturing and supplying to retailers such as Lifestyle, DCM, Omersons, Par excellence launched their own label "U fashion" in 2008. This young & innovative brand is in to women's ethnic wear offering kurtas,tunics, mix n match, salwar suits & sarees. U fashion caters to urban women who wants to look smart, feel good and carry their individual style.No doubt, U fashion personifies "you" and their punchline rightly say 'Be Unique Be U'. U fashion represents an ethereal palette of dreams woven into an eclectic line of garments. It draws rich inspiration from nature, places and times which once existed, forgotten yet vivid in the pages of craft, culture & civilization.
Hence, you get to see immaculate figurative hand paintings done on kurtas and sarees and exquisite embroidery works extracted from artisans hailing from different parts of India. Today, 'U fashion' has carved a niche for quality and for distinctive approach.