Designed with passion to satisfy the need of our customer plausibly. In my view we cannot reap and keep our profits like that of a run-away fugitive. We have to live and work in society, we have to produce utility, we have to disburse that utility in an equitable manner among our fellow citizens. Our norms should be always high, our target should be benevolent, and our working should be above board, above any question of integrity. There is no 'touch and go' in business. The business has to build up goodwill, prove its performance, sincerity and steadiness.