{"id":1203,"date":"2014-07-15T12:22:54","date_gmt":"2014-07-15T12:22:54","guid":{"rendered":"http:\/\/blog.getdistributors.com\/?p=1203"},"modified":"2023-10-09T12:31:58","modified_gmt":"2023-10-09T07:01:58","slug":"kids-garments-spell-big-business-opportunities-in-india","status":"publish","type":"post","link":"https:\/\/www.getdistributors.com\/blog\/kids-garments-spell-big-business-opportunities-in-india\/","title":{"rendered":"Kids Garments Spell Big Business Opportunities in India"},"content":{"rendered":"

\""\"<\/a>Little John was getting ready for his favorite Mrs. Samantha’s b’day party. His typical length denim stopped at the waist. Junior looked at dad, how he coupled up his denim with funky tee and angled his hairstyle to 90 degree. Mommy Jennifer trying her best to zip back her tight gown and balancing her high heels. Coming to me, she took poor 6 minutes to wrap me up in an old yellow dress, which she calls cute. Grrrrrrr……Am I Bart Simpson or King of the Jungle?<\/strong>\""\"<\/a> – Poor Junior<\/strong><\/p><\/blockquote>\n

Yes mom, gone are the days when style and fashion was supposed to be an unfamiliar world to kids. New generation kids are born fashionable. With their Facebook profile when they are just 5 or 6, uploading their Facebook pictures which really were supposed to be edited. Ah ! They are born too cool for schools.<\/strong><\/p>\n

\"Fashionable-Kids-StyleMotivation-1\"<\/a>

Cool…Eh !<\/p><\/div>\n

Not only this, Kids are also driving the growth of clothing industry too. According to Supam Maheshwari, Founder and CEO, FirstCry: \u201cThe total market size of the kidswear market is around Rs 40,000 crores and branded kids garments comprise 10 -12 %of the market.\u201d With this augmented demand, the kids wear industry is growing at a much faster rate.<\/p>\n

It’s a growing market<\/strong>:
\nIndia, a country which has more than 450 million child population, the apparel sector is set to grow more.
\nA study undertaken by one of the apex trade associations of India, ASSOCHAM, Indian kids clothing market is expected to reach Rs 80,000 crore by 2015. The kids fashion has gain access into tier-II and III cities like Chandigarh, Pune, Dehradun, Indore, Varanasi, Nashik,and so on, the report adds.<\/p>\n

“Competition is definitely increasing, and consumers are becoming brand-conscious,” states Anil Lakhani, Executive Director, Gini & Jony, the 31-year-old brand, which sells through 230 exclusive stores besides other outlets, is growing at a compound annual rate of 33 per cent.\u201d<\/strong><\/p>\n

\"kids<\/a><\/p>\n

Accelerators of the kidswear segment:<\/strong><\/p>\n