What began as a bold vision to challenge legacy beverage brands has today become one of India's most exciting homegrown beverage success stories. Pune-based RIO InnoBev Pvt. Ltd. is redefining the way young India consumes refreshment - with a strong focus on bold flavors, health-conscious ingredients, and vibrant storytelling.
Founded in 2014 with a mission to disrupt the monotony of the soft drink market, RIO Bubbly Fruit Drink (BFD) was launched as a refreshing carbonated fruit drink alternative to conventional sugary sodas. Each flavour of RIO has 15% fruit juice, natural honey, and Vitamin C and is mildly carbonated, offering a guilt-free sip that's as tasty as it is invigorating. With flavors like Wildberries, Raw Mango, Guava, Acai Berry, Lemon Mojito and more, RIO has become a symbol of youthful energy and self-expression - captured through its signature graffiti-style cans.