FEELGOOD KEFIR

Feelgood kefir founded in 2020, operates under its premium brand kelifta and is dedicated exclusively to authentic kefir and fermentation solutions. As one of the few indian companies fully focused on kefir, Kelifta specializes in live & dehydrated milk kefir grains, live & dehydrated water kefir grains, milk kefir starter culture in powder form, and fermentation-friendly sulfur-less brown sugar. From the beginning, the brand set out to build awareness around genuine probiotic fermentation, positioning itself as a knowledge-driven and quality-focused manufacturer and supplier serving both retail and bulk markets across india.

In its early journey, Kelifta faced challenges in educating consumers about kefir as a live, self-sustaining culture, along with maintaining viability, purity, and safe transit. Instead of shortcuts, the company invested in in-house culturing expertise, standardized processes, customer education, and strong post-sale support. This long-term approach helped build credibility, trust, and a loyal customer base that values purity, consistency, and traditionally cultured products.

Today, Kelifta offers a growing range, including inulin prebiotic powder and water kefir brewing sugar, with upcoming launches such as complete prebiotic blends, kefir soaps, ready-to-drink kefir beverages, and fermentation accessories. We are actively looking for distributors who share our vision of promoting authentic probiotic nutrition and building long-term partnerships in expanding markets.

Requirements to Become Distributors

Minimum 100 sq.ft storage space to maintain hygiene and proper product handling.

Sufficient investment capacity to support initial stock, logistics, and local marketing.

Ability to educate retailers and customers about kefir and fermentation-based products.

Commitment to follow brand guidelines, storage protocols, and long-term market development.

Benefits the Distributors Will Get

Healthy margins on premium, high-demand probiotic and fermentation-focused wellness products.

Strong brand credibility supported by education, post-sale support, and repeat customers.

Access to expanding product portfolio with multiple upcoming kefir-related launches.

Long-term partnership opportunities with controlled expansion and stable market positioning.

Product Portfolio
Live & Dehydrated Milk Kefir Grains
Live & Dehydrated Water Kefir Grains
Milk Kefir Starter Culture (Powder Form)
Fermentation-friendly sulphur-less brown sugar

Features of Products
Designed to support natural fermentation and probiotic preparation
Made from high-quality, carefully handled ingredients/cultures
Suitable for home and small-scale fermentation use
Helps promote gut health and digestive wellness
Easy to use with clear fermentation compatibility
Hygienically processed and quality checked for consistency

Strengths of the Company

India-focused specialist brand exclusively dedicated to kefir and fermentation solutions.

Traditionally cultured, high-viability products with consistent quality and proven consumer trust.

Strong technical knowledge, customer education, and post-sale guidance as core brand pillars.

Continuous innovation pipeline covering probiotics, prebiotics, and fermentation accessories.