Fox Makhana

Fox Makhana is a healthy snacking brand which was started in 2025 with a strategic vision to build leadership in the booming makhana category. We provide superior products in the form of Fox Makhana Premium in different size packages, jumbo packages, and specially made Rubico and Rubico Premium variants. As against being a cheap commodity, our brand is a value-for-money proposition that provides hygiene, premium quality and advanced packaging to its consumers.

Brand identity at Fox Makhana is based on values and health, combining the elements of tradition and modernity. As a result of focusing more on the shift in lifestyle to premium category instead of the temporary trends, we guarantee a constant consumer demand for our snacks throughout every day and special events. At present we are growing via general trade and premium retail distribution channels, looking for the professionals interested in cooperation with us.

Fox Makhana provides our business partner with a solid income generating platform in the category of healthy protein-rich snacks with proper supply chain management and a distinct visual brand identity. Our pricing strategy is thoroughly thought out to secure trade confidence and profitability of our partnership without using any discounts.

Becoming Distributors Requirements

At least 200 Sq.ft of storage/warehouse space should be made available by applicants.

Investment amount from 1.00 Lac to 2.00 Lac rupees would be needed as initial capital.

Partner should have excellent local distribution network in FMCG or retail industry.

Commitment to maintain professionalism and consistent supplies to local retailers.

Advantages of the Distributors

Guaranteed sustainable and balanced margins for building long-term trade relations and profits.

Products which have long shelf life and very low spoilage rate making them easier to manage.

Effective branding and quality packaging which inspires customers to buy organic products on their own.

Access to a growing market segment which keeps growing with little need for working capital pressure.

Product Range

Fox Makhana Premium – 250g, 100g

Fox Makhana Premium (Jumbo Size) – 200g,

Rubico – 250g, 100g,

Rubico Premium – 250g

Important Product Characteristics

Uses only high quality ingredients for great taste and texture

Light, crispy and fresh for healthy snacking

Maintains hygiene during processing and packaging

Nutritious and energy-packed food which can be eaten on daily basis

Preservative-free

Moisture-proof pack to retain freshness and flavor

Strengths of the Company

Premium brand positioning that creates high perceived value and strong customer brand recall.

Versatile product range suitable for daily health, fasting, and premium festive consumption needs.

Operationally convenient inventory that requires no refrigeration and offers very simple transportation logistics.

Focused expansion strategy targeting high-growth premium retail outlets and established online marketplaces nationwide.