Genesys Broadcasting Network Pvt. Ltd.

Kumar Saurav-Promoted Rock Entertainment Enterprises (Rock) Has Become The First Indian Entertainment Company To Take Its Over-The-Top (OTT) Video Service, ROCK TV, To Over 190 Countries. So Far, Only International Players Such As Netflix And Amazon Prime Video Have A Global Presence Of This Scale. The Launch Coincided With ROCK TV Completing 6 Years Of Operations On January 2. “Since The Time We Launched ROCK TV In India Earlier This Year, Our Global Viewers As Well As Platform Partners Have Been Asking Us When We Are Going To Launch Globally. As Our Channels Already Reach Across 16 Countries Outside India, We Knew That A Piecemeal Approach Is Not Going To Work. So, On Our 6th Anniversary We Opened Up 190 Countries,” Kumar Saurav, CEO & FOUNDER - ROCK TV International And Genesys Group, Told. As Part Of The Launch, ROCK TV Has Been Made Available Across The Web, Android And Ios Platforms. “In A Few Weeks’ Time, We Will Roll Out The Service Across Connected Devices Such As Smart Tvs, Amazon Firetv Stick, And Apple TV,” Said Kumar Saurav. Unlike Netflix, Which Has A Unified Pricing Model Across The World, ROCK TV Will Adopt Different Strategies For Different Markets. For Developed Markets Such As The US And UK, The Service Will Be Available As A Subscription Video-On-Demand (SVOD), While In A Few Markets Of The Middle East And North Africa, There Will Be A Freemium Model. “For The Premium Content, Ranging On Market’s Paying Capacity, We Have Kept Subscription Between $2 And 10. For Some Markets, We Have Kept 100,000 Hours Of Library And ROCK TV Content As Ad-Supported And A Small Subscription Fee For Originals And Premium Movies,” Said Kumar Saurav. Subscribers Of The Service Can Also Access ROCK TV For No Extra Cost In The International Markets For 90 Days. At Present, ROCK TV Will Offer Multi-Genre Content Including News And Entertainment Across English, Tamil, Hindi, Malayalam, Telugu, Kannada, Marathi, Bengali, Oriya, Bhojpuri, Gujarati And Punjabi. The Service Will Also Have English Subtitles And Live TV Offering, Along With The Video-On-Demand Content. Industry Watchers Said That With Simultaneous Launch Across The World, ROCK TV Has Taken A Bold Move, But With Predominantly Indian Content, Its Acceptance Will Be Constraint To The South Asia Diaspora. Kumar Saurav Said That The Company Has Planned A Big Official Launch In About 5-6 Weeks And After A Few Months ROCK TV Will Also Start Producing International Originals. ROCK TV Is Already In Talks With Platform Partners In Other Countries To Bundle The Service. With The Existing Packs.