GOODNESSWALA FOODS PRIVATE LIMITED

GOODNESSWALA FOODS PRIVATE LIMITED, established in 2025, is the pioneering company behind the revolutionary food brand, Mirchiwalla. Mirchiwalla is India's first bold, region-forward chilli oil brand, set to capture the hearts and palates of India's new-age food enthusiasts. Our vision is to elevate the humble chilli oil from a simple condiment to a celebrated culinary star, reflecting the diverse and dynamic flavors of the subcontinent through premium, yet accessible products.

We create six unique, state-specific chilli oils, each one a testament to regional culinary heritage: Mumbai Masala, Goa Peri-Peri, Delhi Butter Garlic, Kerala Pepper-Lime, Hyderabad Khatta, and Nagaland Smoked Bamboo. Every variant is meticulously crafted with cold-pressed oils, regional chillies, toasted spices, and crispy inclusions. The products are 100% vegetarian, preservative-free, and naturally shelf-stable, aligning with modern consumer demands for clean, authentic flavors.

The Mirchiwalla brand is positioned as premium yet massy, characterized by an edgy, witty, and unapologetically desi identity. To meet the anticipated high demand for these uniquely flavored oils, we are actively looking for distributors. We invite partners to join us in bringing these vibrant regional chilli oils to kitchens across the nation and capitalizing on India's evolving food culture.

Requirements to Become Distributors

Minimum 150 Sq. ft. storage space.

Investment capability of 2.00 Lac to 3.00 Lac.

Establish strong local distribution and sales network.

Valid FSSAI and all required business licenses.

Benefits the Distributors Will Get

High ROI potential: 30% margin + fast consumer adoption.

Category Disruptor: First mover in region-forward chilli oils.

High Demand: Appeals to Gen Z, millennials, and food-curious consumers.

Marketing Support: National campaigns, influencer tie-ups, meme marketing, WhatsApp CRM.

Repeat Purchase Driver: High frequency condiment across Indian & global cuisines.

Premium Positioning: Perfect for modern trade, gourmet retail, online marketplaces, and HoReCa.

Product Portfolio
Mumbai Masala Chilli Oil

Goa Peri-Peri Chilli Oil

Delhi Butter Garlic Chilli OiL

Kerala Pepper-Lime Chilli Oil

Hyderabad Khatta Chilli Oil

Nagaland Smoked Bamboo Chilli Oil

Features of Products

Cold-Pressed Oil Base - enhances aroma & is healthier.

State-Specific Flavours - India in a jar, one region at a time.

High-Impact Crispy Inclusions - garlic chips, onion bits, lentils.

100% Vegetarian & Preservative-Free - shelf stable 4-6 months.

Premium yet Everyday - positioned as the cooler cousin of achaar, ketchup & hot sauce.

Strengths of the Company

India's first state-wise chilli oil range.
Premium quality, cold-pressed, preservative-free.

Multi-use across Indian & global cuisines.

Backed by high-investment in flavour development & marketing.