HOMEAURA

Homeaura, founded in 2025, is a fast-growing home care company operating under its flagship brand, Kooclean. The company deals in Kooclean Liquid Detergent, available in 1 Ltr, 2 Ltr and 5 Ltr packs, formulated to meet the daily laundry needs of Indian households. Kooclean was introduced with a clear vision to provide high-quality, effective and affordable liquid detergents that deliver superior cleaning while remaining gentle on fabrics. From inception, the brand has focused on consistency, performance and customer satisfaction.

Entering the competitive FMCG segment came with challenges such as building brand visibility and educating consumers about the benefits of liquid detergents over traditional powders. Homeaura invested in strong formulations, distribution planning, and branding to overcome these barriers. These efforts resulted in growing product acceptance across multiple cities, development of a reliable distributor and retailer network and a steadily increasing repeat customer base. Kooclean is suitable for hand washing as well as top-load and front-load washing machines.

Kooclean stands out for its superior stain removal, fabric-friendly formulation, long-lasting fragrance and competitive pricing. Homeaura aims to expand aggressively across Tier 1 and Tier 2 cities and is actively looking for distributors to build a strong, long-term market presence nationwide.

Requirements to Become Distributors

Minimum 300 sq.ft dedicated storage space for smooth inventory handling and operations.

Investment capacity between Rs. 3.00 Lac to Rs. 10.00 Lac.

Ability to manage local distribution network and ensure timely market supply.

Commitment to brand growth, ethical business practices and long-term partnership vision.

Benefits the Distributors Will Get

Attractive profit margins with fast-moving daily-use products ensuring consistent cash flow.

Strong brand support including marketing materials, training and sales guidance.

Quick stock rotation leading to faster return on investment and reduced holding risks.

Territory protection and long-term growth opportunities in expanding FMCG markets.

Product Portfolio
Kooclean (1 Ltr, 2 Ltr, 5 Ltr)Liquid Detergent

Kooclean 1 Ltr :

Kooclean Liquid Detergent (1 Ltr) is specially formulated to deliver powerful cleaning while being gentle on fabrics. It effectively removes tough stains, dirt and grease, even in cold water, leaving clothes fresh, soft and bright. Suitable for both hand wash and washing machines (top load and front load), Kooclean ensures excellent results with every wash. Ideal for daily use, it provides great value and long-lasting performance for every household.

Kooclean 2 Ltr : 

Kooclean Liquid Detergent (2 Ltr) is designed for powerful and effective cleaning while being gentle on all types of fabrics. Its advanced formula removes tough stains, dirt, and grease easily, even in cold water, and helps maintain fabric color and softness. Suitable for both hand wash and washing machines (top load and front load), it delivers a fresh fragrance and reliable performance with every wash. The 2-liter pack is ideal for regular household use and offers excellent value for money.

Kooclean 5 Ltr : 

Kooclean Liquid Detergent (5 Ltr) is designed for powerful and effective cleaning while being gentle on all types of fabrics. Its advanced formula removes tough stains, dirt, and grease easily, even in cold water, while helping maintain fabric color and softness. Suitable for both hand wash and washing machines (top load and front load), it delivers a fresh fragrance and reliable performance with every wash. The 5-liter pack is ideal for large households, commercial use, and bulk buyers, offering excellent value for money.

Product USP

• 10X Cleaning Power
  Advanced formula delivers powerful cleaning performance for everyday and tough stains.

• Superior Stain Removal
  Effectively removes stubborn stains when used directly or during regular wash cycles.

• Long-Lasting Freshness
  Leaves clothes fresh and pleasant-smelling after every wash.

• Color Care Protection
  Helps maintain fabric colors and prevents dullness even after multiple washes.

• Gentle on Fabrics
  Strong on stains yet gentle on clothes, suitable for daily use.

• Top Load & Front Load Compatible
  Designed for use in both top load and front load washing machines as well as bucket wash.

• Easy Dosage & Pre-Treat Option
  Comes with clear cap-based measurement and can be used for pre-treatment of tough stains.

• Made in India | Trusted Home-Care Solution
  Formulated and marketed for Indian households and washing conditions.

Features of Products
Effective cleaning formula for everyday laundry needs

Removes tough stains while being gentle on fabrics

Suitable for both hand wash and machine wash

Leaves clothes fresh, clean, and pleasantly fragrant

Easy-to-use liquid form that dissolves quickly in water

Available in multiple pack sizes for household and commercial use

Strengths of the Company

Attractive profit margins with fast-moving daily-use products ensuring consistent cash flow.

Strong brand support including marketing materials, training, and sales guidance.

Quick stock rotation leading to faster return on investment and reduced holding risks.

Territory protection and long-term growth opportunities in expanding FMCG markets.