LILYWILLIAM CRAFTEDCODE (OPC) PRIVATE LIMITED

LILYWILLIAM CRAFTEDCODE (OPC) PRIVATE LIMITED, established in 2025, is the parent company of Lilywilliam, a women's handcrafted apparel brand. It started when we saw that today's woman has two choices: very expensive designer clothes, or boring, common factory-made clothes. There was nothing in between. We fill this gap.

Lilywilliam makes beautiful, hand-embroidered clothing that looks and feels like a designer piece but is sold at a smart, affordable price. Each collection is limited edition and tells a story of true Indian craftsmanship. 

Our collection includes beautifully detailed and most sold pieces like the Amber Bloom Border Midi Dress, Petal Parade Shift, Petal Cascade Hand-Embroidered Cotton Ankle Dress and Meadow Whisper Hand-Embroidered Cotton Midi Dress.

At Lilywilliam, we collaborate with skilled embroidery artists to create timeless, artistic garments. As we grow, we are actively seeking distributors who share our passion for handcrafted fashion and sustainable design and are looking to bring our exclusive collections to customers across India and beyond.

Requirements to Become Distributors

1. Minimum 150 sq.ft. retail or storage space in a fashion-friendly or commercial area.
2. Initial investment between Rs.0.75 lakh to Rs.1.00 lakh for first inventory and setup.
3. Basic understanding of women's apparel and local fashion retail trends is preferred.
4. Must have a valid business registration and GST number to begin distribution.

Benefits for Our Distributors 

• Access to exclusive, limited-edition handcrafted fashion collections (launched regularly) with strong retail appeal
• High profit margins and seasonal incentive programs for performing partners.
• Territory protection ensuring no direct competition in your assigned region.
• No Dead Stock Problem: If some designs don't sell fast, you can exchange them for new, popular designs with your next order (based on mutual understanding)
• Marketing support including digital creatives, product catalogues and promotional materials. 

Product Portfolio

Amber Bloom Border Midi Dress

Petal Parade Shift

Petal Cascade Hand-Embroidered Cotton Ankle Dress

Meadow Whisper Hand-Embroidered Cotton Midi Dress

Lilac Lullaby Flutter Dress

Golden Hour Sundress

Layered Horizons Top

Harvest Bloom Button-Front Tunic

Ember Blossom Midi

Tricolour Breeze Tiered Dress

Our Products' USPs 

• Hand-embroidered by skilled artisans for unique craftsmanship
• Use of high-quality, breathable cotton fabrics
• Blend of contemporary western styles with traditional Indian embroidery
• Focus on sustainability and eco-friendly production
• Comfortable, elegant designs suitable for modern women
• Attention to detail with delicate handwork that look beautiful and premium
• Versatile pieces perfect for casual and semi-formal occasions

Company's USPs

• Focused on sustainable fashion with expert Indian hand embroidery craftsmanship.
• Contemporary western silhouettes paired with traditional artistry for a unique product identity.
• Use social media to make our brand famous and help you sell more.
• Collaborative model empowering artisans while delivering premium, design-driven apparel to modern women.