NTEX TRANSPORTATION SERVICES PRIVATE LIMITED

Business Name:

Ntex Transportation Services Private Limited (Operating under the brand name ElasticRun)

About Us:

Established in 2016, ElasticRun is India's largest rural B2B e-commerce platform, revolutionizing rural distribution. We connect over 10 million small stores across India, enabling brands to directly reach rural consumers with unmatched scale and efficiency.

ElasticRun offers a powerful, technology-driven supply chain network that supports FMCG, staples, and essential household categories, seamlessly connecting manufacturers and rural retailers through a robust digital infrastructure.

Our Brands:

ElasticRun also manufactures and markets its own line of high-quality household cleaning products under the brand name ESMO. Designed to deliver premium performance at affordable prices, ESMO products address the everyday cleaning needs of Indian households with an uncompromising commitment to quality and customer satisfaction.

Our ESMO Product Range includes:

ESMO SSS Blue Detergent Powder

ESMO SSS Green Detergent Powder

ESMO SSS Detergent Liquid

ESMO SSS Fabric Conditioner

ESMO SSS Dishwash Bar

ESMO SSS Stainless Steel Scrubber

All ESMO products are formulated for powerful cleaning, cost efficiency, and safety, making them ideal for today's smart consumers.

Requirements to Become Distributors

Initial investment of INR 5-6 lakh for stock and operations

Experience in FMCG or household cleaning product distribution preferred

Strong local network and access to retail outlets, especially in semi-urban and rural areas

Compliance with all local regulatory and business licensing requirements

Dedicated sales and marketing team to promote ESMO products effectively

Benefits the Distributors Will Get

Exclusive rights to distribute premium ESMO cleaning products in assigned territories

Attractive profit margins and performance-based incentives

Strong brand support with marketing materials and promotional campaigns

Access to a reliable supply chain and timely product deliveries

Opportunity to tap into rapidly growing rural markets through Elasticrun's vast network

Features of the Products

High cleaning efficiency

Gentle on hands

Eco-friendly ingredients

Long-lasting performance

Manufactured under strict quality control

Strengths of the Company

• Established Brand Presence:
  Since 2016, ElasticRun has built a trusted name in India’s rural distribution space, while our premium ESMO product range has rapidly earned consumer loyalty for its high quality and affordability.

• Premium, Innovative Products:
  ESMO offers a complete portfolio of high-performance, safe, and affordable cleaning solutions - from detergents to fabric conditioners - designed to meet diverse household needs and drive repeat demand.

• Extensive Rural Distribution Network:
  Powered by ElasticRun's reach to over 10 million small stores, our distributors gain instant access to India’s largest rural B2B network, ensuring strong sell-through potential for ESMO products.

• Distributor Partnership Approach:
  We see our distributors as long-term partners and provide them with full support, including marketing assistance, training, logistics coordination, and consistent supply, to help them grow profitably with us.

• Experienced Leadership & Robust Operations:
  Backed by a seasoned team with deep expertise in FMCG and logistics, we ensure seamless operations, product innovation, and market responsiveness to keep our partners competitive.

• Commitment to Quality & Customer Satisfaction:
  ESMO is dedicated to delivering consistent product quality, on-time deliveries, and responsive service, empowering partners to build confidence and long-term customer relationships.