SRINA BUSINESS SOLUTION (OPC) PRIVATE LIMITED

Srina Business Solution (Opc) Private Limited, operating under the flagship brand IRVA Coffee, was founded with a singular, transformative mission: to restore the prestige of Indian coffee on the global stage. Despite India being a powerhouse in coffee exportation, our premium beans are often blended away into anonymity. IRVA is changing that narrative by ensuring Indian coffee is respected, accessible, and proudly consumed under an authentic Indian identity.

We bridge the gap between our lush estates and the international palate, offering a bold alternative to the status quo. By marrying traditional heritage with modern excellence, we bring the soul of Indian coffee to cafes worldwide. As we scale our vision, IRVA is actively seeking dedicated distributors to join us in bringing this homegrown excellence to every corner of the globe.

Requirements to Become Distributors

Space Necessity: Must possess a commercial area of at least 150 Sq.ft.

Initial Investment: Capital requirement ranges between INR 3 to 5 lakh total.

Market Expertise: Proven experience in local FMCG distribution or retail sales networks.

Brand Alignment: Dedicated commitment to promoting premium Indian coffee brand identity globally.

Benefits the Distributors Will Get

Attractive retail margins (10%-25% depending on SKU)

Volume based incentives (2%-7%)

Territory protection for committed partners

Marketing and promotional support

Social media and digital branding support

Free samples for market activation

Training for product knowledge and sales strategy

Priority access to new flavours and product launches

Some more benefits include the following:

Bringing the India Coffee Brand to the World

IRVA Coffee is not just another beverage brand - it;s a movement to take India's rich coffee heritage to global shelves. As we expand across India;s major metro and IT hubs and into Dubai, we're inviting select distributors to grow with us.

1. A Premium Instant Coffee Experience

IRVA Coffee offers a hig-quality instant coffee line crafted for modern consumers who want convenience without compromising taste. This variety gives distributors multiple SKUs to penetrate diverse customer segments.

2. A Brand With Global Ambition

Our USP is bold and clear: Bring the India Coffee Brand to the World.

Distributors get to partner with a brand that:

• Represents India's coffee identity

• Has international expansion built into its DNA

• Appeals to both Indian and global consumers

This positioning creates a strong emotional and commercial advantage.

3. High Demand Markets: India's Metros & Dubai

We are targeting:

• Bangalore, Hyderabad, Pune, Mumbai, Chennai, Delhi NCR, Kolkata

• Dubai & other UAE hubs

These regions have:

• High coffee consumption

• Large IT and corporate populations

• Young, premium seeking consumers

• Strong cafe culture and retail potential

Distributors gain access to markets where coffee demand is rising

4. Strong Retail Margins & High Value Volume Incentives

IRVA Coffee is crafted for high-quality coffee lovers, which naturally positions it in the premium instant coffee segment - a category where customers willingly pay more for taste, aroma, and experience. This allows distributors to enjoy healthy, predictable margins.

Attractive Retail Margins

Distributors can expect:

• 10%-15% retail margin on standard instant coffee SKUs

• 15%-25% margin on flavoured and infused variants (Hazelnut, Irish, etc.)

• Higher margins for premium limited-€‘edition flavours

• Premium positioning = premium profitability.

Volume Based Incentives

To reward growth, IRVA Coffee offers structured incentives:

• 2% bonus on monthly orders above 500 units

• 5% bonus on monthly orders above 1,500 units

• 7% bonus on monthly orders above 3,000 units

• Exclusive territory pricing for distributors who commit to quarterly volume targets

This ensures distributors who scale with us earn significantly more.

Bulk & Institutional Sales Advantage

For corporate offices, IT parks, cafes, and co-working spaces:

• Special bulk pricing for orders above 25 kg/month

• Custom blends available for large institutional buyers

• Green Arabica beans available on order for roasters and boutique cafes

This opens additional revenue streams beyond retail shelves.

Early Partner Benefits

Distributors who join during our expansion phase receive:

• Locked in pricing for 12 months

• Priority access to new flavours

• Territory protection in metro and IT-dense regions

Early partners grow fastest as the brand scales.

5. Reliable Supply & Quality Assurance

We ensure:

• Consistent production

• Premium ingredients

• Strict quality control

• Smooth logistics for both India and UAE

Distributors can operate confidently with a dependable supply chain.

6. Marketing & Brand Support

We actively support our distributors with:

• Digital marketing campaigns

• Social media promotions

• Sampling programs

• Retail branding materials

• Launch events in key cities

You're not just selling a product - you're backed by a brand that invests in visibility.

7. A Partnership Built for Long-Term Growth

IRVA Coffee treats distributors as strategic partners.

We offer:

• Dedicated support

• Territory protection

• Joint planning for expansion

• Priority access to new flavours and product lines

Your success is our success.

Product Portfolio

Premium Instant Coffee

Hazelnut Flavoured Coffee

Irish Coffee

Infused Flavour Variants

Arabica Green Beans (Available on Order

Features of the Products

Premium Quality: High-grade ingredients and superior taste

Innovative Flavours: Hazelnut, Irish, and infused variants

Authentic Indian Identity: A brand built to represent India globally

Modern Packaging: Attractive, premium, and retail-ready

Affordable Premium: High quality at competitive pricing

Strengths of the Company

Authentic Origin: We source high-quality beans directly from India's finest estates.

Global Vision: Bridging the gap between Indian exports and international brand recognition.

Quality Control: Rigorous processing standards ensure a consistent, premium flavor profile.

Scalable Growth: A robust business model designed for domestic and international expansion.