Trita Infotainment LLP

Trita Infotainment LLP founded in 2022, is a purpose-driven Indian enterprise dedicated to reviving the country's rich gaming heritage through its premium brand, Roll the Dice (A Brand of Trita Infotainment LLP). The brand was born from a clear vision to reconnect families through meaningful, screen-free play while offering a sustainable alternative to plastic toys and excessive digital exposure. Rooted in the philosophy of "Made in India," Roll the Dice celebrates culture, craftsmanship, and conscious entertainment.

Established formally in 2023, the company took the bold step of building a supply chain around the Channapatna artisan cluster, using GI-tagged, non-toxic Channapatna wood and natural fabrics. Despite challenges such as artisan attrition and raw material seasoning, Trita Infotainment successfully revived over 15 ancient Indian games. Today, the brand stands as a premium provider of Indian knowledge systems through play, backed by ethical sourcing and handcrafted excellence.

The product portfolio includes classic strategy games like Pachisi/Chaupar, Chowka Bara/Ashta Chamma, Navakankari, and Bagh Chal, offered under two lines: the luxury Heritage Series and the family-friendly Classic Series. Trita Infotainment LLP is now actively looking for distributors to expand its reach and share India’s timeless games with a wider audience.

Requirements to Become Distributors

Minimum 100 sq.ft storage or office space for inventory handling and order processing.

Initial investment capacity between Rs.1.00 Lac to Rs.2.00 Lac for starter stock.

Ability to service toy stores, gift shops, bookstores, and school supply retailers.

Commitment to brand building, local promotion, and maintaining ethical business practices.

Benefits the Distributors Will Get

First-mover advantage in India's premium, eco-friendly heritage board games segment.

Healthy 12%-15% distributor margins with retailer margins up to 30%-35%.

Non-perishable products with no expiry, eliminating stock loss and inventory risk.

Strong marketing, lead sharing, training, and brand-building support from the company.

Product Portfolio
Pachisi / Chaupar (The Royal Game of India)

Chowka Bara / Ashta Chamma

Navakankari (Nine Men's Morris)

Bagh Chal / Aadu Huli (Strategy Game)

Features of Products

Inspired by ancient Indian traditional games with cultural heritage

Designed to promote strategic thinking, logic, and family bonding

Eco-Friendly & Safe use only sustainable materials - wood, paper, and natural fabrics

Suitable for all age groups - families, schools, collectors, and gifting

Crafted with attention to durability, aesthetics, and play comfort

Ideal for indoor entertainment, education, and cultural learning

Blends tradition with modern usability

Strengths of the Company

India's first organized brand reviving ancient board games using GI-tagged Channapatna craftsmanship.

Diverse portfolio covering mass-market puzzles and premium silk-mat heritage gifting games.

Strong alignment with Indian Knowledge Systems and growing cultural product demand.

Trusted brand with artisan-led manufacturing, sustainable materials, and high customer acceptance.