TWINE & TASTE INNOVATIONS PRIVATE LIMITED

Founded in 2025, Twine & Taste Innovations Private Limited is a pioneering wellness company dedicated to bridging the gap between modern celebration and mindful recovery. Under our flagship brand, The Modern Ritual, we have introduced India's first science-led anti-hangover category. Our mission is to transform post-indulgence care into a conscious habit through research-backed formulations, including our signature Anti-Hangover Shots and Effervescent Tablets in refreshing orange and lemon flavors, designed specifically for the fast-paced, urban lifestyle.

We pride ourselves on a "science-meets-tradition" approach, utilizing high-grade ingredients like curcumin and piperine sourced from ODOP districts to ensure real efficacy. By offering convenient formats like the 4-Pack Shot Box, we provide functional nutrition that supports detoxification and reduces inflammation. As a category-creating brand, we have successfully navigated early market challenges to position ourselves as a premium, aspirational name that resonates with the wellness-conscious consumer.

Currently, we are aggressively expanding our reach across Tier 1 hubs like Mumbai and Delhi, as well as premium tourist destinations like Goa. We are actively seeking distributors to join The Modern Ritual network and capitalize on this emerging, high-growth segment. With a focus on clean, conscious, and effective products, we invite partners to help us turn recovery into a daily ritual.

Requirements to Become Distributors

Maintain a minimum dedicated storage area of 50 square feet for product inventory.

Provide an initial capital investment ranging between 1.00 Lac to 2.00 Lac rupees.

Demonstrate a strong distribution network within premium retail, pharmacies, or lifestyle channels.

Commitment to active market penetration and maintaining consistent stock levels across assigned territories.

Benefits the Distributors Will Get

Enjoy attractive profit margins and high ROI within a rapidly emerging market segment.

Benefit from first-mover advantage by leading the brand-new anti-hangover and recovery category.

Gain access to diverse sales channels including clubs, cafes, hotels, and Q-commerce platforms.

Experience low-risk stock rotation due to compact SKUs and long product shelf life.

Our Offerings Include:

• Anti-Hangover Shots

• Recovery & Detox Wellness Products

• Functional Nutrition in convenient, lifestyle-friendly formats

Rooted in Indian ingredients and powered by modern science, The Modern Ritual is on a mission to make recovery a conscious habit-turning every morning into a mindful ritual.

Features of Products
Designed to support quick recovery and refreshment

Available in easy-to-consume formats such as shots and effervescent tablets

Refreshing orange and lemon flavors for a pleasant taste

Helps restore hydration and electrolyte balance

Convenient packaging for on-the-go use

Suitable for occasional use as part of a balanced lifestyle

USP of The Modern Ritual

India's First Science-Backed Anti-Hangover Brand
We are among the very few brands in India creating a dedicated, research-led Anti-Hangover category.

Clinically Studied Ingredients
Powered by high-grade Curcumin and Piperine, known for their anti-inflammatory and detox-support properties-ensuring real efficacy, not gimmicks.

Modern Formats, Instant Use
Convenient shot formats designed for today’s fast-paced lifestyle-easy to carry, quick to consume, and effective when it matters most.

Rooted in Indian Wisdom
Ingredients sourced from ODOP districts, blending traditional Indian wellness with modern nutrition science.

Premium Yet Accessible
Aspirational branding with a price point that allows mass-premium adoption.

Clean & Conscious
No unnecessary additives, focused on functional benefits and mindful consumption.

Category-Creating Brand
Not just another wellness drink, but a new ritual for modern consumers-celebrate freely, recover consciously.

Strengths of the Company

First-mover status in India’s organized, research-led anti-hangover and functional recovery nutrition market.

Advanced formulations blending traditional Indian wisdom with clinically studied ingredients for maximum efficacy.

Aspirational and premium brand positioning that drives high consumer pull and retail acceptance.

Scalable product range designed for modern lifestyle needs with zero reliance on gimmicks.

We Are Looking for Distributors in the Following Cities

Tier 1 - Primary Launch Cities (High Potential, Fast Adoption)
Delhi NCR (Delhi, Gurgaon, Noida)
Mumbai
Bengaluru
Hyderabad
Pune
Chennai
Kolkata

Tier 2 - Emerging Lifestyle & Party Hubs
Chandigarh, Jaipur, Ahmedabad, Indore, Bhopal, Lucknow, Kanpur
Ludhiana, Amritsar, Dehradun, Mohali
Coimbatore, Kochi, Trivandrum, Vizag, Vijayawada, Madurai

Tier 3 - Premium Tourist & Youth Markets
Goa, Udaipur, Jodhpur, Jaisalmer
Rishikesh, Mussoorie, Shimla, Manali, Dharamshala
Pondicherry