VR Holding

VR Holding is excited to launch its fine coffee brand, "Dalyla Coffee," in 2025. Our mission is to provide a new instant coffee experience focused on exceptional quality and exotic flavours at accessible price points, and to cultivate Dalyla Coffee as the preferred option for coffee drinkers and their daily coffee ritual.

Our first product line will officially feature the original Dalyla Classic Instant Coffee (100 gm), as well as gourmet-inspired blends prepared to enhance your everyday cup of coffee. You will find our delightful unique blends, including Dalyla Coffee Himalayan Saffron Bourbon Vanilla and Dalyla Coffee Himalayan Saffron, as well as two delicious decadent options, Dalyla Coffee - Swiss Chocolate and Dalyla Coffee - Crema Roast Blend Coffee, produced by masterfully blending the finest quality beans with craft expertise. The additional line will include simple Coffee Sachets and curated Assorted Coffee Hamper and Coffee Hamper options.

As we begin the process of sharing the Dalyla Coffee experience nationally, VR Holding is eager to find enthusiastic and trustworthy distributors to work with us. We want the opportunity to partner with distributors that share our commitment to quality and growth opportunists in the marketplace to build with a unique brand that will be hugely successful in the instant coffee sector.

Requirements to Become Distributors

Initial investment: INR 80,000 to 1,00,000 to buy opening stock and essentials

Sufficient storage space for the safe keeping of product quality and inventory

Must be demonstrated solid local market network and sales/distribution ability

Sign agreements, follow company policies, and maintain monthly purchase levels

Benefits the Distributors Will Get

Strong profit margins and incentive based on performance and sales targets for profitable businesses

Access to a broader product range, including regular and gourmet instant coffee

Company will provide marketing and promotional support for territory growth

Exclusive distribution rights to a specified territory for maximum penetration

Product Portfolio

Dalyla Classic Instant Coffee (100 gm)

Dalyla Coffee Himalayan Saffron Bourbon Vanilla

Coffee Sachets

Assorted Coffee Hamper

Coffee Hamper

Dalyla coffee Himalayan Saffron

Dalyla Coffee - Swiss Chocolate

Instant Coffee

Crema Roast Blend Coffee

Ombre Roast Blend Coffee

Bespoke Roast Blend Coffee

Dalyla Coffee - Himalayan Saffron

Coffee Kit + Frother

Dalyla Classic Instant Coffee (50 gm)

Dalyla Coffee Himalayan Saffron Bourbon Vanilla

Features of the Products

Bold, rich flavour and aroma

Exotic, gourmet flavour profile

Convenient, single-serve packaging

Delicious in taste

Longer shelf life

Strengths of the Company

High quality: premium instant coffee using 100% Arabica bean for a premium rich smooth taste

Product development: with unique trending flavors such as Himalayan Saffron and Swiss Chocolate

Affordable luxury: high quality tasting coffee at a price for the everyday consumer

Brand recognition, unique packaging and promoting visibility in the instant coffee market