ILAYACHI AMRITTULYA CHAY

ILAYACHI AMRITTULYA CHAY, operated by TANWISE, is a premium tea cafe brand dedicated to serving authentic Indian tea with a distinctive elaichi flavor and unmatched taste. We specialize in offering a delightful range of beverages, including Lemon Tea, Kesar Milk, Kullad Chai, and Gud Chai, prepared using superior-quality ingredients and hygienic processes. Our focus on consistency, quality, and customer satisfaction has helped us create a unique tea experience that appeals to people of all age groups. By combining traditional flavors with modern service standards, we aim to become one of India's most trusted and preferred tea cafe brands.

Driven by a vision to establish over 100 franchise outlets across India, we are actively expanding our presence in Maharashtra, Gujarat, Madhya Pradesh, Chhattisgarh, Delhi NCR, Uttar Pradesh, Rajasthan, Telangana, and Karnataka. We seek franchise partners for high-footfall locations such as commercial markets, railway stations, bus stands, educational institutions, industrial zones, IT parks, and residential areas. Backed by comprehensive operational support, affordable investment opportunities, and a rapidly growing organized tea cafe market, ILAYACHI AMRITTULYA CHAY offers entrepreneurs a profitable and sustainable business opportunity.

Requirements to Become Franchises

Minimum 150 Sq.ft commercial space at a high-footfall location.

Ability to invest approximately INR 5 Lakh to establish the franchise.

Dedication to maintaining brand standards, hygiene, and excellent customer service.

Willingness to follow company guidelines and actively manage daily franchise operations.

Benefits the Franchises Will Get

Site selection guidance

Store layout and setup assistance

Initial staff training and operational training

Product preparation and quality control training

Marketing and promotional support

Branding materials and signage support

Vendor and raw material sourcing assistance

Business launch support

Ongoing operational guidance

Digital marketing support and social media promotion

Suggested Franchise Agreement Conditions

Initial Franchise Term: 5 Years

Renewable upon mutual agreement

Franchise Fee: As per company policy

Territory Protection: Subject to city and market potential

Brand Standards Compliance: Mandatory

Use of Approved Raw Materials: Mandatory

Regular Quality Audits: Applicable

Marketing Participation: Required

Transfer of Franchise Rights: Subject to company approval

Termination Clause: Applicable in case of major policy violations

Investment & ROI

Recommended investment range: Rs.5-8 Lakhs.

Expected gross margin: 55%-65%.

Estimated breakeven period: 8-12 months.

Expected ROI period: 12-18 months depending on location and footfall.

Ideal Franchise Model

Particular	Recommendation
Outlet Size	150-300 Sq. Ft.
Investment	Rs.5-8 Lakhs
Franchise Fee	Rs.1.5 Lakhs
Royalty	Nil (First 3 Years)
Gross Margin	55%-65%
ROI	12-18 Months
Breakeven	8-12 Months

Retail Shop Owners

Food & Beverage Entrepreneurs

Cafe Operators

FMCG Distributors

Working Professionals

Franchise Investors

Best Outlet Locations

College Areas

Bus Stands

Railway Stations

IT Parks

Commercial Markets

High Street Retail

Hospital Zones

Industrial Areas

Tea franchises perform best in high-footfall locations with 100-300 sq. ft. outlets.

Product Portfolio

Lemon Tea

Kesar Milk

Kullad Chai

Gud Chai

Strengths of the Company

Established Tea Business Model

Growing Demand for Premium Tea Cafes

Low Investment Requirement

Daily Cash Flow Business

Centralized Training Support

Marketing & Branding Assistance

High Repeat Customer Base

Attractive Profit Margins

Expansion Support Across India