ILAYACHI AMRITTULYA CHAY - Franchise Business Profile

About Us

ILAYACHI AMRITTULYA CHAY is a premium tea cafe brand operated by TANWISE. The brand is committed to serving authentic Indian tea with a unique elaichi flavor, superior quality ingredients, hygienic preparation methods, and a consistent customer experience. Our mission is to become one of India's most trusted tea franchise networks by offering affordable beverages, strong operational support, and profitable business opportunities for franchise partners.

Franchise Expansion Plan

The company is looking to establish 100+ franchise outlets across India. Priority expansion markets include Maharashtra, Gujarat, Madhya Pradesh, Chhattisgarh, Delhi NCR, Uttar Pradesh, Rajasthan, Telangana, and Karnataka. Preferred locations include commercial markets, railway stations, bus stands, educational institutions, industrial zones, IT parks, and high-footfall residential areas.

Brand Support to Franchise Partners

• Site selection guidance
• Store layout and setup assistance
• Initial staff training and operational training
• Product preparation and quality control training
• Marketing and promotional support
• Branding materials and signage support
• Vendor and raw material sourcing assistance
• Business launch support
• Ongoing operational guidance
• Digital marketing support and social media promotion

Market Reach

India is one of the world's largest tea-consuming markets. The organized tea café segment is growing rapidly across metro, tier-2, and tier-3 cities. ILAYACHI AMRITTULYA CHAY aims to capitalize on this opportunity by building a strong franchise network and creating a recognizable national brand presence.

Suggested Franchise Agreement Conditions

• Initial Franchise Term: 5 Years
• Renewable upon mutual agreement
• Franchise Fee: As per company policy
• Territory Protection: Subject to city and market potential
• Brand Standards Compliance: Mandatory
• Use of Approved Raw Materials: Mandatory
• Regular Quality Audits: Applicable
• Marketing Participation: Required
• Transfer of Franchise Rights: Subject to company approval
• Termination Clause: Applicable in case of major policy violations

Investment & ROI

Recommended investment range: Rs.5-8 Lakhs.
Expected gross margin: 55%-65%.
Estimated breakeven period: 8-12 months.
Expected ROI period: 12-18 months depending on location and footfall.

Ideal Franchise Model

• Retail Shop Owners

• Food & Beverage Entrepreneurs

• Café Operators

• FMCG Distributors

• Working Professionals

• Franchise Investors

Best Outlet Locations

• College Areas
• Bus Stands
• Railway Stations
• IT Parks
• Commercial Markets
• High Street Retail
• Hospital Zones
• Industrial Areas

Tea franchises perform best in high-footfall locations with 100-300 sq. ft. outlets.

Why Investors Should Join

 Established Tea Business Model

 Growing Demand for Premium Tea Cafés

 Low Investment Requirement

 Daily Cash Flow Business

 Centralized Training Support

 Marketing & Branding Assistance

 High Repeat Customer Base

 Attractive Profit Margins

 Expansion Support Across India