Appoint Distributors for Your Products in India

When the clock ticks 4 a.m., one can find a crowd of hawkers near the New Delhi railway station. They make a queue to purchase the inventory of magazines & newspapers from odd 20-25 distributors. After that, the vendors moved to the city on motorbikes, rickshaws, bicycles, and trains.

Appoint Distributors

For most entrepreneurs, it gets tough to reach every nook of the nation and this is why the trend of distribution is to be continued from the prior times.

Reasons to use distributors for more sales and wide reach:

For Administrative Savings

A manufacturer’s core business practice is product manufacturing and packaging. And distributor becomes an arm of the company in order to bring more sales. With distributors, one can reach the masses of people without any investment. Manufacturers just have to pay the decided margin to the distributor.

Customer Exposure

A distributor grows and manages a network of feasible retail outlets. When you approach a distributor, you are getting your product out in order to reach the mass market which expands your customer exposure.

Market Research

So you want to know customer preferences or do a research on new product or any kind of market knowledge you want to take, the distributor is here to share the required information as he deals with retailers on an everyday basis and keeps taking feedback from them given by the end-users. And your purpose is solved!

Expansion

As distributors help you reach the market, they aid in your business expansion too. e.g. Suppose your company has plans to expand in the European market, you can appoint an international distributor who will search the network of retail outlets in Europe and give you the much-needed information you will need i.e. European audience preferences and the most-demanded product in the market.

To hold even a smaller share of the market, distributors are the key to business growth. And that’s what we believe.

How to Appoint Distributors for Your Products

As we all know, the distributor is a very important part of the distribution channel so we need to be extra attentive while appointing a distributor. The right selection of distributors is quite important for achieving market leadership in the targeted location. The distributor appointment process should be extremely thorough and careful. The partner is appointed for the long term, in a segment, and for a product range.

As we all know, the distributor is a very important part of the distribution channel so we need to be extra attentive while appointing a distributor. The right selection of distributors is quite important for achieving market leadership in the targeted location. The distributor appointment process should be extremely thorough and careful. The partner is appointed for the long term, in a segment, and for a product range.

Read the Distributor Selection Process carefully:

It requires an experienced person to evaluate alternative parties which are judged on the basis of the following criteria-

Criteria:
Financial Strong

A potential distributor should be financially good enough depending upon the market trend as well as your product range. Finance is the most important criterion because:

  • The distributor needs to stock the required products in bulk from the manufacturer which requires a huge amount.

  • The distributor will be needed to provide credit (no. of credit days based on the requirement) to the retailer and institutions.

  • Distributors need to invest in the infrastructure, products, and more.

Also Read: What Makes a Successful Distributor?

Prior Experience

Prior experience in distributorship will help the distributor in the following ways:

  • An experienced distributor takes less time to understand the process

  • Less time to build good links with retailers/institutions.

Infrastructure

The infrastructure required like manpower, vehicles, and warehouses should be available in the required quantity and quality.

Market Reputation and Good Contacts

If the distributor has a good market reputation in terms of relations with retailers, it will help in the efficiency of his work.

Market Knowledge

The distributor’s knowledge of the prevailing market conditions, competitors’ products, retailers’ attitudes, etc. will help the distributor get a good hold on the market. Distributors should also have an interest in knowing the day-to-day happenings of the market.

Latest Technology

Distributors should have knowledge of new technologies like Computing, SMS’s, internet. It can help in various aspects of the distribution process & in getting better efficiency in communication and simplifying business operations.

Also Read: Top 10 Distribution Strategies

Attitude

Distributors should have a positive attitude and should possess basic managerial skills. He should be willing to experiment with new products and techniques & take risks.

Future Plans

As the distributor’s appointment is for a long time, it’s important to know the future plan he has for his distribution business.

Also when today’s Internet generation has simplified everything, it gets easier to find distributors online than following the traditional method. We at GetDistributors.com, help companies choose prospective distributors for over 1 lac+ products that are verified, trustworthy, and ready to invest soon.

If you want to appoint distributors for your business, 

Join us:

Call on: 08037304045

Email id: helpdesk@getdistributors.com

Posted in: Business Tips

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