How to Get a Starbucks Franchise?
Starbucks is a popular coffeehouse and roastery chain founded in 1971 in the USA and has one of the most successful business models ever. The company found its way in India in 2012 collaborating with Tata Group under “Starbucks, A Tata Alliance”. A Starbucks franchise is one of the fastest and safest opportunities to enter the vast and premium coffee business in India with millions of existing customer base and excellent brand presence both offline and online. This article shares in-depth information about how you can apply for a Starbucks franchise and be eligible for a profitable business model.
Why Apply For a Starbucks Franchise?
Remember, the company does not have an agreement approach for a new store, instead, they issue a license to the person who applies for it and allow them to open a store under their guidelines and conditions. Starbucks has a unique way of offering franchises and people who are wondering how you can apply for a franchise can look at these points:
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Overseas Brand Recognition
Starbucks is a brand not only in the US but across 80 countries having a vast business presence. In India, they have around 390 stores in every state or the Union Territory. Hence, it’s recognized as the most premium coffee brand by millions of customers in India and they have been embracing their products for a very long time. Every store is operating profitably and serving hundreds of customers daily with ease.
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Quality
Starbucks is highly known for its premium quality beverages. The company sources the best quality ingredients from trusted farmers to offer top-grade products to customers. They offer innovative beverages to its customers and they are all one-of-a-kind drinks. The company is so popular for maintaining the same taste, texture, and flavor of its drinks across all its stores and that’s what the customers love about it.
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Benefits Local Community
Starbucks is a multinational company that makes decisions for the benefit of its customers. Their stores have a very positive environment and give a wonderful vibe to the customers as they meet each other and make connections. The company knows that some important talks happen at the coffee table and it favors that environment.
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Constant Growth and Support
Starbucks stores have witnessed constant growth for years. The company provides all the support you are going to need for enhancing user experience. Maintaining high quality in all their beverages is highly essential for them. The company will take care of the promotions, will guide every step of the way, provide training to the staff, and offer the best managing tips.
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Market Demand
Due to all the above reasons, Starbucks has intensely high demand. People love to hang out in the stores, have small talks, do some laptop work, and have a great time enjoying their beverages. Moreover, their products have steady demand and their sales are not seasonal or occasional, they witness constant footfall.
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Starbucks Business Model
Unlike the traditional business model, Starbucks does not allow its applicants to own the franchise. Instead, the interested person can forward an application to the company using the official website. The company keeps its owner of the brand and grants a license after reviewing the application carefully. Moreover, for maintaining the same quality and standards they control the menu options, promotions, interior design, billing system, equipment, etc.
Here’s How You Can Apply for a Starbucks Licence
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Apply
As Starbucks does not offer a franchise model of its business, it grants its applicants the license they require to open a Starbucks store at their desired location. You will just have to visit the official website of Starbucks and fill out the application form carefully. Make sure you do not make any mistakes in the form and mention the correct information.
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Interview
Starbucks can organize an interview at which you will have to physically present. This step will happen after the company has assessed your application and analyzed all the factors making you eligible for granting a Starbucks license. Make sure you have all the answers during the interview as they can ask anything related to the requirements to open the store like investment capital, store space, location, etc.
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Agreement
With everything going well you will become eligible for getting a Starbucks license with a signed legal agreement.
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Training
After everything goes well in the interview the company will start the training phase. You and your staff receive the professional training to operate the store. Your staff will learn to make the beverages and serve them with the same flavor, texture, and taste. Moreover, you will get promotional and advertising materials for your stores and guidance to use them.
Disclaimer: The information provided is for general purposes only and does not constitute professional advice. The author and publisher do not guarantee the accuracy or completeness of the content. Business decisions should be made after thorough research and consultation with professionals. The mention of specific companies or products does not imply endorsement. Financial estimates are based on available data and may change. The author and publisher are not liable for any actions taken based on the content. Readers are advised to independently verify information before making business or financial decisions.
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