How to Get an Amaron Battery Franchise in India: Requirements & Process

How to Get an Amaron Battery Franchise in India: Requirements & Process

Amaron Battery, a flagship brand of Amara Raja Batteries Limited, is synonymous with high-quality automotive power solutions. As one of India’s largest lead-acid battery manufacturers, Amaron delivers unmatched durability and performance across a diverse range of vehicles, including cars, bikes, commercial trucks, and agricultural machinery.

What sets Amaron apart? Its cutting-edge technology ensures long-lasting power, even in extreme conditions and harsh climates—making it the go-to choice for millions of Indian motorists. Whether you’re cruising city streets or navigating rugged terrains, Amaron’s reliable performance keeps you going without a hitch.

From sustainable practices to innovative designs, Amaron isn’t just a battery—it’s the driving force behind a nation on the move. Power your ride with Amaron: Where Innovation Meets Longevity.

What is a dealership?

A dealership is an authorized business that sells and services products for a manufacturer or distributor within a specific area. Operated under a franchise agreement, it outlines responsibilities like sales, marketing, and customer support. Dealerships bridge the gap between brands and consumers, offering entrepreneurs the chance to grow under an established name while delivering quality and reliable service.

Whether it’s automotive, electronics, or consumer goods, a dealership offers an excellent opportunity for entrepreneurs to establish a reputable business under the umbrella of a proven brand.

What is a franchise?

A franchise is a business arrangement where a franchisor allows a franchisee to run a business under its established brand, trademark, and operating system. The franchises pays an initial fee and ongoing royalties for the right to use the brand and receives training, support, and resources to maintain consistent quality and standards. Franchises are common in industries like food service, retail, and fitness, offering a proven business model while expanding the franchisor’s presence.

Dealerships can take many forms, including:

Automotive dealerships: These sell cars, trucks, and other vehicles.
Equipment dealerships: These sell and service equipment, such as agricultural machinery, construction equipment, or medical equipment.
Retail dealerships: These businesses sell and service consumer products, including appliances, electronics, and furniture, providing customers with both product options and ongoing support.
Service dealerships: These services offer repair and maintenance for a variety of products, including cars, computers, and appliances, ensuring they remain in optimal working condition.

Why to choose Amaron Battery Dealership?

Choosing to become an Amaron Battery dealership can be a lucrative opportunity for entrepreneurs looking to enter the automotive industry in India. Here are some reasons why:

Established brand: Amaron Battery is a trusted brand known for its reliable, high-quality batteries and innovative products. Recognized with multiple awards, it stands as a leader in the battery industry.
Wide range of products: Amaron Battery offers a diverse selection of batteries for cars, motorcycles, commercial vehicles, and agricultural equipment, giving dealers access to a wide range of customers across various industries.
Marketing support: Amaron Battery supports its dealers with comprehensive marketing assistance, including advertising and promotional campaigns, point-of-sale materials, and training programs to help drive sales and grow their business.
Strong dealer network: Amaron Battery boasts a vast network of dealers and service centers across India, ensuring customers have convenient access to sales, installation, and reliable after-sales services.
Attractive profit margins: Amaron Battery offers appealing profit margins to its dealers, providing an opportunity to boost sales and enhance profitability.
Training and support: Amaron Battery offers comprehensive training and support to its dealers, covering product knowledge, technical skills, and customer service, ensuring they are well-equipped to succeed in the market.

Amaron Battery Company Details:

Company Name	Amaron
Website	https://www.amaron.com/
Type	Privately Held
Industry	Battery Manufacturing
Founded	2000
Headquarters	Hyderabad, Andhra Pradesh
Company size	5,001-10,000 employees
Specialties	Power Backup Solutions, Solar Applications, and Home Electrical Solutions

Amaron Battery Products

Amaron Battery offers a wide range of products for various applications, including:

Automotive Batteries:
Inverter Batteries:
Genset Batteries:
Solar Batteries:
UPS Batteries:
E-rickshaw Batteries:

Amaron Battery Dealership Cost:

If you choose Distributorship, you have to purchase around 300-400 batteries. So, you have to invest approximately INR 50 – 55 lakhs to start Distributorship.

But if you choose Dealership, you have to purchase around a minimum of 50-100 batteries. So, you have to invest approximately INR 12 – 15 lakhs to start Dealership.

Space Requirement

Shop Space: 100-200 sq ft.
Godown: 300-500 sq ft.

Profits & Margin:

In Distributorship, you will get around 5% to 7% profits and margin.
In Dealership, your profits and margin depend on the distributor.

Amaron Battery Dealership Contact Details:

Amara Raja Batteries Limited

Registered Office:

Karakambadi, Tirupati – 517520, Andhra Pradesh, India

Email: customercare@amararaja.com

Toll Free: 1800-425-4848

Disclaimer: The information presented here is intended for general informational purposes only and should not be considered professional advice. While every effort has been made to ensure accuracy, neither the author nor the publisher can guarantee the completeness or reliability of the content.

Business decisions require thorough research and consultation with qualified professionals. References to specific companies or products are for illustrative purposes only and do not constitute endorsements or recommendations.

Please note that financial figures and projections are based on current data and are subject to change. The author and publisher disclaim any liability for actions taken based on the information provided. Readers are strongly encouraged to independently verify details and seek professional guidance before making any financial or business decisions.

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