By August 14, 2023 0 Comments Read More →

Role of Distributor in FMCG Channel

Distributor is the keystone to FMCG business sector. FMCG distributor generally has exclusive rights of distributing a set of products in a defined geographical location. He will be responsible for the redistribution of the products, market coverage and retail penetration. Few a times, distributor is appointed to serve a particular clientele base such as canteens, hotels, restaurants etc.

Role of Distributor in FMCG Channel

Below given are some of the functions which a distributor plays in FMCG channel:

  • He purchases/stocks products in bulk quantity from the manufacturer and distribute/sell them to retailers in small quantity.
  • He takes orders from the institutions & retailers and ensures quality and on-time delivery of products.
  • He maintains products stock and the requirement of outlets are managed through their own stock.
  • He provides needed finance for allowing credit to the retail market.
  • He expands the retail market (by opening new outlets) as well as the retail penetration of various products.
  • He does field level marketing activities like inshop and H2H (Human to Human promotion) etc.
  • He helps in minimizing consumer complaints and resolving them.


So basically it was the broad role of the distributor in FMCG Industry. Becoming distributor of FMCG products is a profitable option. Start your search now for the potential brands!



Disclaimer: Images used in this post are for study and informational purpose only and these brands are owned by their respective owners.

The images used in this blog posts are found from different sources all over the Internet, and are assumed to be in public domain and are displayed under the fair use principle. We provide information on the image’s source and author whenever possible, and we will link back to the owner’s website wherever applicable.
If the original owner or owners of any image found on blog would like an image removed, please send us a message at indicating this and the image will be completely removed.

Posted in: News & Updates

About the Author:

Post a Comment

4 + 5 =

banner ad