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  • Mode:Looking for Distributors
  • Brand:Berger Paints, Berger Breathe Easy
  • Space Required:120 sq ft
  • Investment Required :Rs. 1.00 Lac - Rs. 5.00 Lac
  • Established:1923
  • Annual Sale:Rs. 6300.00 Cr - Rs. 6500.00 Cr
Product Range
  • WeatherCoat Long Life 10 Exterior Paint

    WeatherCoat Long Life 10 Exterior Paint

  • WeatherCoat All Guard Exterior Paint

    WeatherCoat All Guard Exterior Paint

  • Solitaire - Granite Paint

    Solitaire - Granite Paint

  • Ruff 'N' Tuff - Scratch

    Ruff 'N' Tuff - Scratch

  • Luxol XTRA Super Gloss Enamel

    Luxol XTRA Super Gloss Enamel

  • Imperia Luxury Polyurethane

    Imperia Luxury Polyurethane

  • WeatherCoat Anti Dustt

    WeatherCoat Anti Dustt

  • Luxol Satin Enamel

    Luxol Satin Enamel

Business Details

We, BERGER PAINTS INDIA LIMITED, are the 2nd largest paint company in India, 4th largest in Asia, and 14th largest in the world. Other than India, we operate in Nepal, Russia, Poland, the U.K., France, and Ukraine. We have 14 advanced manufacturing units in India, 2 in Nepal, and one each in Poland & Russia. We have 167 branches in India employing 3500+ employees.


Established in the year 1923, we are one of the most recognized brands in India and are backed by an experience of more than 9 decades. We have a high customer recall and recognition that give us an edge in this market. Based in Kolkata, West Bengal, India, our current annual sale is INR 6300.00 Cr - INR 6500.00 Cr. 


Company's USPs:

Berger Paints India Ltd., the second-largest paint company in India, offers its valued clientele based across the globe a variety of innovative painting solutions. Headquartered in Kolkata, it has 14 manufacturing units across India and around 162 stock points to ensure a consistent and timely supply of paints. 


With its presence in over 120 locations all over India, it has employed more than 3450 employees and has a countrywide distribution network of 25,000+ dealers. 


Berger is acclaimed worldwide as a game-changer in this domain. It boasts a vibrant portfolio of paints and customized solutions in every paint segment.


The organization proactively makes policies and follows strategies both within and outside the organization that bring innumerable societal as well as environmental benefits to all stakeholders. We are a client-centric organization and conduct business ethically. We believe in continuous innovation, technological up-gradation, and change that helps us meet our clients' expectations always. We ensure Total Quality Management at our production unit conforming to International Standards. To keep our stakeholders and customers safe during this pandemic, we have recently launched the Express Painting App for a contactless painting experience. 


We run massive media activities and our products are endorsed by well-known celebrities that attract huge customer attention and also stimulate brand recall. With increased recognition, awareness, trust, and familiarity, it becomes easier for our dealers and distributors to sell our paints and allied products.  


We run the industry's largest loyalty program and offer unfaltering sales support to our dealers. We have a team comprising adroit and dynamic professionals who are always on their toes to help our distributors and dealers. 


Through its ITrain centers, Berger extends its unwavering support to its dealers, distributors, and other associates. 24*7 tech support and query resolution are offered to the dealers through BERGER SHAKTI App. Detailed information about Berger India and the product portfolio can be accessed anytime, anywhere from this app.

Our extensive product range includes Emulsion Paints, Enamel Paints, Putty, Primer, Designer Finishes, Interior Emulsions, Distempers, Ceiling Paints, Interior Wall Coatings, Exterior Wall Coatings, Do It Yourself (DIY) Kit, Exterior Textures, Metal Finishes, Wood Finishes, Glass Finishes, Undercoats, Waterproofing Solutions, and ETICS. 


Some of our highly accredited and sought after products include Silk Breathe Easy Paint, Silk Glamor Luxury Emulsion, Silk Luxury Emulsion, Easy Clean Emulsion, Bison Glow Acrylic Interior Emulsion, Rangoli Total Care Emulsion, Bison Acrylic Emulsion, Luxol Enamel Paint, WeatherCoat Anti Dustt Exterior Emulsion, WeatherCoat LongLife, HomeShield Waterproof Putty, HomeShield Seal o Prime, etc.


Our other popular products include Solitaire - Granite Paint, Imperia Luxury Polyurethane Paint, WeatherCoat Glow, Walmasta Glow, WeatherCoat Floor Protector, and WeatherCoat Tile Protector. 


Our paints provide an alluring look to both interior and exterior of any establishment and retain their freshness for a long time. They are designed to give walls a durable, glamorous, and rich appearance. Our luxury interior paints have been designed to give walls a smooth and glossy appearance. Some of them significantly reduce pollution, kill bacteria, and offer protection from viruses. Formulated using premium chemicals as per the highest quality standards, our paints have received acclamation from clients across the globe.


Our latest, innovative, and most revolutionary product Silk Breathe Easy Emulsion is a magnificent interior paint designed to give walls an extraordinary appearance. Formulated with Nano-Silver technology, this paint offers significant protection against 99% of COVID virus within 30 minutes of exposure on the painted surface. 


Formulated with 100% acrylic emulsions and vibrant pigments, it is equally effective in reducing pollution and killing bacteria. It reduces Sulphur Oxides and Nitrogen Oxides, two of the most harmful air pollutants from your indoors. This environment-friendly paint contains low VOC (Volatile Organic Compounds) and also has formaldehyde reduction abilities. 


Our Solitaire - Granite Paint provides a natural stone and granite-like finish. It offers a decorative and protective plaster coat and is highly resistant to mechanical damage. WeatherCoat Long Life 10 Exterior Paint is highly durable, water repellent, anti-algal, and anti-fungal paint. Ideal for heavy rainfall areas, this paint with a high sheen has a unique polymer composition to remove dust. It keeps your house or office looking fresh for many years. Offered with 5 years performance warranty, our WeatherCoat Anti Dustt Paint with its innovative Dust Guard Technology doesn't allow dust to settle on your exterior walls and keep your building looking like new for years to come. It is anti-algal, anti-fungal, and protects the building exterior from rain, heat, and other harsh weather conditions.  



We are the fastest growing paint company in the country looking for dealers and city-level distributors who are willing to grow with us as we expand ourselves.  


Products offered:

-Silk Breathe Easy Paint

-Silk Glamor Luxury Emulsion

-Silk Luxury Emulsion

-Easy Clean Emulsion

-Bison Glow Acrylic Interior Emulsion

-Rangoli Total Care Emulsion

-Bison Acrylic Emulsion

-Luxol Satin Water Based Emulsion

-Luxol Lustre Water Based Emulsion

-Solitaire - Granite Paint

-WeatherCoat Anti Dustt Paint

-WeatherCoat All Guard Exterior Paint

-WeatherCoat Long Life 10 Exterior Paint

-Imperia Luxury Polyurethane Paint

Please note that the above-mentioned list of products is not exhaustive.


Awards and accolades:

-Berger Paints has been awarded GREEN PRO CERTIFICATION BY CII-IGBC

-CII Environmental Best Practices Award 2020

-Best Indian Paint Company at Times Business Awards

-National Award for Energy Conservation 2019

-CII National Award for Excellence in Water Management 2019

-Fastest Growing Paint Company Construction World NICMAR Award



Prerequisites of being our distributor:

- The amount to be invested is INR 1.00 Lac - 5.00 Lac

- Land area of 120 sq. ft. will be required to store our paints, emulsions and other products safely

- A quality-centric approach to attain full patron satisfaction

Please contact us or send your response to become our distributor. 

BERGER PAINTS INDIA LIMITED Products for Distribution
Interior Emulsions, Exterior Emulsions, Enamel Paints, Silk Breathe Easy Interior Emulsions, Silk Glamor Interior Emulsions, Easy Clean Fresh Interior Emulsions, Easy Clean Interior Emulsions, Bison Emulsion, WeatherCoat Long Life 10 Exterior Emulsions, WeatherCoat Anti Dustt Exterior Emulsions, WeatherCoat Champ Exterior Emulsions, Walmasta Exterior Emulsions, WeatherCoat RoofGuard Exterior Emulsions, Luxol Xtra Super Gloss Enamel Paints, Luxol Enamel Enamel Paints, Butterfly Enamel Enamel Paints, Waterproof Coating, Home Shield Wall Shield 2k Waterproof Coating, Home Shield PU RoofKoat Waterproof Coating, Home Shield Dampstop Waterproof Coating, Home Shield Damp Shield Elasto Waterproof Coating, Undercoats, Home Shield Seal o Prime, Home Shield Waterproof Putty, Happy Wall Acrylic Putty, Bison Wall Putty, BP Cement Primer, Multi Surface Disinfectant, Berger Paints, Putty, Primer, Designer Finishes, Interior Emulsions, Distempers, Ceiling Paints, Interior Wall Coatings, Exterior Wall Coatings, Do It Yourself (DIY) Kit, Exterior Textures, Metal Finishes, Wood Finishes, Glass Finishes, Undercoats, Waterproofing Solutions, ETICS.
Space Required
120 sq ft
Investment Required
Rs. 1.00 Lac - Rs. 5.00 Lac
City Level
Preferred Location
Delhi, Haryana, Himachal Pradesh, Jammu and Kashmir, Uttar Pradesh, Punjab, Uttarakhand
Andhra Pradesh, Karnataka, Kerala, Tamil Nadu, Telangana
West Bengal, Arunachal Pradesh, Assam, Manipur, Meghalaya, Mizoram, Nagaland, Sikkim, Tripura, Odisha
Goa, Gujarat, Maharashtra, Rajasthan
Bihar, Chhattisgarh, Jharkhand, Madhya Pradesh
Union Territories
Andaman and Nicobar Islands, Chandigarh, Dadra and Nagar Haveli, Daman and Diu, Lakshadweep, Puducherry
Contact Details
Mr Ashish Sarkar
Company Name
Berger House, 129, Park Street, Opposite Park Hotel,
West Bengal
Zip Code
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