DUSKY INDIA

Started in 2023, Dusky India is a revolutionary skin care brand which is committed to closing the loop between the ancient principles of Ayurveda and modern requirements in skin care.

We rely on the principle of conscious beauty creating different products featuring the use of active natural ingredients. These range from the invigorating Caffe Clarity Coffee Infused Face Scrub to the healing Aestha Kumkumadi Face Oil and many others.

The range of products that we offer includes products such as the Glow Getter Gotukola Face Serum, ByeToLines Bakuchi Face Oil, and the calming Floral Fix Calming Floral Clay Mask. We value the sensory experience that we provide, and therefore products such as the Dew & Due Aloe & Argan Body Butter and the BareRose Rose Face Gel provide us with the same. All of our products, such as the AshwaQuench AM Creme, are carefully formulated.

Now being an emerging clean beauty brand, Dusky India is keen on growing and expanding our reach via strategic distribution partnerships. This will be a great opportunity for you if you would like to be a part of our network as a distributor. You will be able to enjoy a product range that comes with innovative formulations and a growing clientele. We shall together break new grounds in holistic skin care and promote the beauty culture of India globally.

Requirements for Becoming Distributors

Minimum Investment: Minimum capital investment required of INR 3 to 4 lakh.

Warehouse: Climate-controlled storage facilities for maintaining shelf life of skincare products.

Experience: Proven experience in distributing brands in the field of beauty/FMCG.

Legal Requirements: GST registration and relevant business licenses of the distributor from the states.

Benefits That Distributors Can Get

There are some advantages that distributors can get through the following marketing and brand building activities that Dusky is ready to implement:

Social media marketing

Working with influencers

Pop-ups and brand campaigns

In-store activations

This will attract people to the retailers.

Selective distribution approach

This is about building a select retail base and not mass distribution, which will lead to:

Higher margin upto 45%

Lower retailer competition

Improved brand perception

Building partnership approach

The aim is to create a long-lasting and profitable relationship with the distributors and retailers in India.

Competitive distributor margin in the premium skincare category

Selective distribution leading to lower competition in your geography

High reorder category providing continuous orders

Branded in the rapidly growing clean beauty segment

Support in marketing and brand awareness (digital, influencers, events)

Sales and product training for retailers

Future growth and expansion with the brand

Product Features

Premium botanical ingredients such as saffron, mogra, rose, bakuchi, ashwagandha, Gold Bhasma, brahmi and many more.

Gentle but effective formulations ideal for everyday use.

Ritualistic and sensorial skincare experience.

Philosophy of cleanliness, consciousness, and transparency.

Located in the growing category of high-end clean beauty in India.

Company Strengths

Derived from Ayurveda and suitable for the present time-

We bring together traditional ingredients of saffron, mogra, bakuchi, rose, brahmi and gold bhasma in the form of contemporary skincare.

Gentle but effective formulations-

Our formulations are made in such a way that they help strengthen the skin barrier, improve the skin texture and provide a radiant glow to the skin.

Transparent and conscious beauty-

Dusky is an embodiment of conscious approach in the process of formulation, sourcing ingredients and packaging our products.

Sensory skincare rituals-

All our products offer luxurious experience to the consumers in terms of texture and aroma.