THE Peninsular Export Company

Thillai’s masala is a spice brand from the VPSA group in Virudhunagar, Tamil Nadu, India and the largest traders and exporters of chilies in India for over 100 years. We are engaged in offering a wide range of blended spices for South Indian cuisine. We offer pure spice powders such as chili powder, turmeric powder, coriander powder. We offer powdered spices in 50gm, 100gm and 500gm packs. Also, our specialty is our masala powders that are easy to cook and include Easy chicken 65, Easy Biryani mix, Easy chettinad masala, Easy fish roast, Easy curry leaf chicken and Easy Palipalayam Chicken mix.

Our spices are processed by our team which use high-grade raw spices to make them. Our team also ensures that our products are made only in hygienic conditions. They are made with strict compliance to FSSAI and international food safety requirements. Our products are made in BRC certified manufacturing facility

Our spices are specially made to prepare a variety of mouthwatering Indian dishes. Sold at nominal rates, our products are safe to consume and have a longer shelf life. Owing to our products, we are able to compete with industry leaders and are sold in major supermarkets like Dmart, Pothys etc in Tamilnadu.

Besides, offered food items are quality check by our quality controllers to make sure that our products are free of any impurity. Due to our spices, our current annual sale is INR 15 crores.

To expand ourselves in Tamil Nadu, we are looking for adept and reliable city-level distributors across Tamil Nadu in tier 1 and tier 2 cities.

Offered products:
- Easy Briyani

- Easy Chettinad Chicken

- Easy Chicken

- Easy Curry Leaf Chicken

- Easy Curry Powder

- Easy Karaikudi Rasam

- Easy Madras Fish Masala

- Easy Mutton Fry

- Easy Pallipalayam Chicken

Please note that this list is not exhaustive.

USPs of our products:

- Unique and first in industry products
- Easy and fun to cook range
- Specialty masalas for chicken, mutton and fish

Distributorship prerequisites:
- The distributors must have a space of 300 sq. ft. to keep our food ingredients

- He must invest an amount of INR 1 lac - INR 5 lac
- He must have GST and FSSAI certification

- He must have manpower with two-wheeler/ 4 wheeler for delivery

Distributorship benefits:

- The distributor will get 10 % - 12% margins on our products

- He will get a chance of becoming his own boss

- He will get attractive return on investment

- We provide help in social media promotion to our distributor

- We provide damage returns

- We offer merchandising and online support

- He will be helped in brand building

- We offer fresh stock piles

- He will be provided with an informative brochure

Why us?
- We are known for our distributor friendly policies
- We are a consumer-focused company
- We offer unique products

Please contact us or send your response to become our distributor.