Softel Machines Limited, is a 20 year old company having its HO and FACTORY at Gandhidham, Gujarat, India. Softel specialises in innovative kitchen appliances and some of our hugely successful products include Ice Cream Maker, Hand Blender, Oil Free Snack Maker, Juicer, Ice Shaver, Atta Kneader. Our products have a tremendous recall value having been bestsellers on TV for many years. We have launched our TELESHOPPING division under the name of HONEST PRICE SHOP (HOPS) and our products are now aired on numerous TV channels such as, Food Food, Khana Khajana, TV 9, ETV, GSTV, VTV, GTPL, to name a few.