In the year 1950, our Founder Shri Ratilal Kanjibhai Thakral came to Nagpur from Jasdan (Rajkot -Gujrat) and he created Parasmani Agarbatti . Parasmani Agarbatti was our first product. In 1960 within a decade this brand name became so popular that it captured entire Vidarbha. Safari Agarbatti was launched in 1980 with aim to provide more varieties of agarbatti as per consumer’s demand . Safari Agarbatti was the first agarbatti which was launched in flexi pack and even today it is the fastest selling agarbatti in Maharashtra and all over India as well as in Nepal. Since last 60 years we are regularly doing research and development in agarbatti industry. our company started with introducing Pouch Packet of agarbatti . Later on company introduced 12 different fragrance in 12 diffrent colour promoted it as ‘FRAGRANCE OF INDIA’ and this position was achieved by Shri Ghanshyam . R. Thakral and his younger brother Shri Hasmukh .R.Thakral and Shri Bharat . R . Thakral . In 1989 SHEE JAI was launched and today it has more then 100 brands. In 2001 in era of e-commerce , computerization , globalization we, launched our website for agarbatti “safaribig.com”. OUR MISSION CONSUMER SATISFACTION Since last 60 years we are regularly doing research and development in Agarbatti to achieve our goal that is ‘Consumer Satisfaction’, that is our consumer must get good value for his money and demand for the best. ‘Fragrance’ is our business. Our group having good infrastructure to produce excellent quality product, that is fast moving consumer goods and network to deliver speedy effective services anywhere in India ,with latest technology . Our company believe that our customer is the ‘KING’, we must respect him , understand his needs and satisfy him with quality product and services. We wish that our belief must reach up to our consumer. To achieve our mission our company is working as a team and each team have one specific goal, to achieve our main goal, that is “Consumer Satisfaction ” Research and Development in fragrance is the heart of agarbatti industry . All our directors are expert ‘Blenders’. They together discuss and formulate good compounds on the basis of available resources . Supply and rate of aromatic chemicals , essential oils , DEP, white oil and other fragrant ingredients are very volatile and fluctuating. Beside their quality is to be checked on regular basis. We believe in regular batch wise quality checks . All the units are equipped with quality control department. Both these department i.e research and development and quality control department, guide production department for regular time to time improvement. It is the duty of production department to produce standard quality product and to deliver it on time. We have weekly, biweekly or monthly schedules, entire processes from the receipt of raw material to the dispatch of finished goods on this schedule. Our Sales and Marketing department work in co-ordination with production department. In any case they are not allowed to dump the product in the market. All the dispatches are syncronised with the order received, again this order is linked up with market size, previous consumption and current requirement Recently ,in India , Consumer Care is gathering momentum. We have devoted a sincere team to manage consumer care and services. They are trained and motivated to address consumer grievience and satisfy them with proper answer and facts . We believe that a complaint is a “Gift” ,it is an oppournity to improve ourself There must be someone to watch and guide all the team members in such a way, that in any case they are not deflected from the goal. We have very emminent and experienced person in administration team to guide whole group towards attainment of our mission “CONSUMER’S SATISFACTION”
Thakral Perfumes Pvt. Ltd Products for Distribution
