How to Get Royal Enfield Dealership: Requirements, Investment, Profit

Royal Enfield is a renowned motorcycle manufacturer known for its iconic motorcycles and rich heritage. The company has a long and storied history, beginning with its establishment in 1893 as the Enfield Cycle Company Limited in Redditch, Worcestershire, England. Royal Enfield initially started as a manufacturer of bicycles and later ventured into motorcycle production. In the early 1900s, the company began producing motorcycles equipped with engines ranging from 225cc to 976cc.

In 1994, the Eicher Group, an Indian automotive company, acquired Enfield India and transformed it into Royal Enfield Motors Limited. Under Eicher’s leadership, Royal Enfield underwent a revival, focusing on preserving its heritage while modernizing its motorcycles. Today, Royal Enfield motorcycles are renowned for their classic and retro-inspired styling, powerful engines, and a sense of adventure. The brand has a global presence and enjoys a loyal community of enthusiasts who appreciate its unique blend of heritage, craftsmanship, and modernity.

Royal Enfield Dealership Company Details:

Website :https://www.royalenfield.com/in/en/home/
Type Of Company :Public
Industry :Motor Vehicle Manufacturing
Founded (Year) :1901
Headquarters :Gurgaon, Haryana
Specialties :Motorcycles, Motorcycling Gear,

Eligibility Criteria for Royal Enfield Dealership:

Should have proper space for the Dealership Unit.
Should be engaged in any FMCG/ Retail/Automobile business.
Should be financially sound.
Ability of Management/Supervision.

Why Choose Royal Enfield Dealership ?

Choosing a Royal Enfield dealership offers several advantages for both motorcycle enthusiasts and aspiring entrepreneurs. Here are some reasons why you might consider selecting a Royal Enfield dealership:

Heritage and Legacy: Royal Enfield has a rich heritage and a legacy that spans over a century. By becoming a Royal Enfield dealer, you become a part of this iconic brand’s history and tradition. It allows you to align yourself with a brand that is renowned for its timeless design, craftsmanship, and authenticity.
Strong and Growing Brand: Royal Enfield is experiencing significant growth in recent years, both in India and internationally. The brand has a dedicated and passionate community of riders who appreciate its unique motorcycles and lifestyle. As a dealer, you can tap into this growing customer base and benefit from the brand’s popularity.
Wide Range of Products: Royal Enfield offers a diverse range of motorcycles that cater to various riding preferences and styles. Whether it’s the classic and retro-inspired Bullet or the adventure-ready Himalayan, Royal Enfield has motorcycles to suit different customer preferences. As a dealer, you have access to this wide range of products, allowing you to cater to a broader customer base and meet their specific needs.
Exclusive Support and Resources: Becoming a Royal Enfield dealer provides you with access to exclusive support and resources from the company. This includes training programs, marketing materials, and technical assistance. Royal Enfield provides comprehensive support to its dealerships to help them establish and grow their businesses successfully.
Business Opportunity: Choosing a Royal Enfield dealership can be a lucrative business opportunity. With the brand’s strong market presence and increasing demand for its motorcycles, you have the potential to generate good revenue and build a profitable business. The growing popularity of Royal Enfield motorcycles, combined with the company’s focus on expanding its global footprint, provides a favorable environment for dealership growth.
Customer Loyalty: Royal Enfield has a loyal customer base that often exhibits a strong brand affinity. By becoming a dealership, you can benefit from this customer loyalty and the trust that riders have in the Royal Enfield brand. It can lead to repeat customers and word-of-mouth referrals, which are crucial for long-term success in the motorcycle industry.
Value-added Services: As a Royal Enfield dealer, you have the opportunity to offer value-added services to customers. This includes after-sales service, genuine spare parts, accessories, and customization options. Providing these services not only enhances customer satisfaction but also generates additional revenue streams for your dealership.

Royal Enfield Motorcycles:

Super Meteor 650
Hunter 350
Scram 411
Classic 350
Meteor 350
Interceptor 650
Continental GT
Himalayan
Bullet(Bullet 350 & Bullet es)

Royal Enfield Dealership Cost and Investment:

SI No. Name of Particulars Amount (Rs)

Dealership Fee 5 Lakh
Infrastructure 25 Lakh – 30 Lakh
Stock Investment 60 Lakh – 70 Lakh
Spare Parts 5 Lakh
License 50,000
Human Resource Management 1 Lakh
Advertisement 2 Lakh – 5 Lakh
Working capital 30 Lakh

Total Investment 1.5 crores (Approximately)

Space Required for Royal Enfield Dealership:

The minimum space required: 1500 sq. ft.
The showroom minimum frontage: 30 feet.
The height of the showroom: at least 12 feet.
The spare parts and accessories: 300 sq. ft.
The workshop area minimum area: 1500 sq. ft.
washing area: 150 sq. ft.

Revenue Sources:

Vehicles Sales (3%)
Retail Finance (up to 3%)
Insurance (up to 40%)
Vehicle Servicing
Parts (25%)
Engine Oil
Accessories
Value Added Services

Process To get Royal Enfield Dealership:

To get a Royal Enfield dealership, you would need to follow a specific process and meet certain requirements. Here are the general steps involved:

Research and Assessment: Conduct thorough research on Royal Enfield and its dealership requirements. Assess the market potential in your desired location for a Royal Enfield dealership.
Contact Royal Enfield: Reach out to Royal Enfield directly to express your interest in becoming a dealer. You can visit their official website or contact their regional offices to inquire about dealership opportunities.
Application: Complete the dealership application form provided by Royal Enfield. This application will require you to provide information about your business experience, infrastructure, financial capabilities, and other relevant details.
Business Plan and Investment: Prepare a comprehensive business plan that outlines your strategy for operating a Royal Enfield dealership. Include details about your proposed showroom location, infrastructure, target market, marketing plans, and financial projections. Ensure that you have the necessary investment capital to establish and run the dealership.
Background Check and Evaluation: Royal Enfield may conduct a background check and evaluation to assess your suitability as a dealer of Automobile sector. This evaluation may include assessing your financial stability, market knowledge, and experience in the automotive industry.
Site Visit and Verification: Royal Enfield representatives may visit your proposed showroom location to assess its suitability and compliance with their standards. They may evaluate factors such as the size of the premises, display area, service center facilities, and accessibility.
Agreement and Documentation: If your application is approved, you will need to enter into a dealership agreement with Royal Enfield. This agreement will outline the terms and conditions, obligations, and responsibilities of both parties.
Training and Support: Royal Enfield may provide you with training programs and support to ensure you have a thorough understanding of their products, sales techniques, after-sales services, and dealership operations.

Contact Details:

Address: Royal Enfield Head Office Address Royal Enfield (A Unit of Eicher Motors Ltd) Tiruvottiyur High Road, Tiruvottiyur, Chennai – 600019

Phone No.: 1800 210 0007

Email: support@royalenfield.com

Website: https://www.royalenfield.com/

For more information:

Mail-ID: Helpdesk@getdistributors.com

Disclaimer: The information provided is for general purposes only and does not constitute professional advice. The author and publisher do not guarantee the accuracy or completeness of the content. Business decisions should be made after thorough research and consultation with professionals. The mention of specific companies or products does not imply endorsement. Financial estimates are based on available data and may change. The author and publisher are not liable for any actions taken based on the content. Readers are advised to independently verify information before making business or financial decisions.