Smart Marketing Strategies for Smart Distribution

Distributors provide sales and marketing service which enables companies to sell to that market which you can not reach with your own resources and team. Distributors typically work for many organization which includes your competitor too. Seeing their relationship with the companies, they may develop their own marketing strategies or they work on a cooperative strategy with the channel partners.

• Priorities

In distribution process marketing strategies operate at two levels. The purpose is to gain their customers to generate more revenue and improve strategies to get more companies and hence distributorship agreements. While developing the marketing strategy, distributor may give preference to the channel partners and sell more and more of each partner’s products who offer better level of support and higher margins.

• Customer Base

If a channel partner is using distributor to diversify its business and to increase geographic reach, the distributor may target both small and large customers. Distributors develop marketing strategies to increase the no. of prospects for the products they distribute.

• Sales

To improve sales, distributors take advantage of their partner’s products and sales training programs to improve the selling performance of his sales team. Distributors deal with their prospects via a direct sales team. They structure their team either to focus on specific market sectors or to cover geographical territories. The sales target has been set up for increased support from partners.

• Branding

Branding is an important element of distributor marketing strategy. Taking the branding of a channel helps distributor to gain acceptance in the market at the time they approach new prospects. Distributors who market a wide range of products from different partners may prefer to create their own branding rather than adopting their partner’s brand.

Well-planned strategies in business aids in dealing with every business trouble. If you are distributor, you should be extra familiar of the promotional strategies of the market. These strategies help your company in utilizing the skills of your employees for a better business expansion.