What Makes a Successful Distributor?
Remember its a business partnership and selection of a good distribution partner is vital to attain targets. So while choosing distributors, observe the potential distributor- if he has the characteristics which makes a successful distributor, is he capable of taking your product to the consumers and would be able to meet your needs and lots more.
Manufacturers Speak Out
In a recent survey manufacturers were asked the qualities they look in their distributors. On that one manufacturer said,” A distributor should have full-fledged knowledge of his market he is targeting and the challenges he has to face”.
Many manufacturers said, “A good business distributor should be hard working, understand its market, self-motivated, he should offer suggestions to improve the sales.”.
“Win-Win Attitude! Becoming a distributor requires positive and winning attitude,” said one manufacturer.
Also Read: Distributorship Vs Dealership
Taking all the manufacturers points into consideration, we have gathered the topmost qualities a distributor should possess:
- Confident
- Never interrupts the client
- Develops good listening skills
- Takes time to build relationships
- Creates an atmosphere of trust
- Finds ground to build camaraderie
- Understands the client’s specific needs and challenges
- Identifies and appreciates the unique features of client
- Brings the client into confidence about his purchase making decision
Distribution opportunities don’t have an end. To choose the best distributorship offer and derive margins from that needs a good level of understanding.
Consultatory selling allows distributors to develop a ‘yes we can do it’ approach and this selling makes everyone a winner.
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