The Role of a Distributor in the FMCG Channel: Backbone of the Supply Chain
The Fast-Moving Consumer Goods (FMCG) industry is a dynamic sector characterized by rapid product turnover and widespread consumer demand. Distributors play a pivotal role in ensuring that products move efficiently from manufacturers to end consumers. Their responsibilities encompass logistics, inventory management, market penetration, and more. The Indian FMCG Market Landscape India’s FMCG market was valued […]
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